Jim is the Founder and CEO of Sonnet Public Relations, LLC a veteran owned and operated public relations firm that provides expertise in building and promoting brands, crisis communications management, strategic communications and executive coaching for large and small organizations.
Previously, Jim served as the Vice President, Global Corporate Communications and Government Affairs for Sealed Air Corporation, a Fortune 500 company. Jim was responsible for all internal and external corporate communications, branding, public affairs, and Sealed Air's philanthropic and governmental strategies, as well as improving the communities where Sealed Air employees live and work.
Prior, Jim served as Chairman of the Siemens Foundation where he designed and implemented Siemens Science Day globally and expanded the scope and reach of Siemens philanthropy globally. The Siemens Competition was recognized by the White House yearly. Jim was also the Senior Vice President of Communications and Marketing for Siemens Corporation a Fortune 50 company, where he was responsible for the strategy, direction and management of corporate communications and marketing in North America. Jim led the execution of the U.S. Answers Campaign, the largest branding and marketing campaign in the company's history.
Prior to his tenure at Siemens, Jim served as Director of Communications at the United States Military Academy at West Point. In that position he executed an innovative communications plan in celebration of West Point's 200th anniversary. This plan resulted in 19 books, eight network television documentaries, and won the Public Relations Society of America Award of Excellence and the PR Week Public Campaign of the Year. He also served as adjunct professor at Mount Saint Mary University.
He is a graduate of Lock Haven University where he received his undergraduate degree. He completed his MBA at Embry-Riddle Aeronautical University.
Jim was a Master Army Aviator and U.S. Army Helicopter Instructor Pilot. He was awarded the Legion of Merit, Air Assault Badge and Humanitarian Service Medal, as well as numerous other awards.
Jim serves on the Boards of Directors of Veterans Bridge Home, Hope for the Warriors, Red Cross of the Carolinas and the Lock Haven University Foundation.